Delivering on a unique, consistent and "frictionless" customer experience has been the mantra for the retail and restaurant business for years. A huge element in achieving this goal is having the knowledge and understanding of the customer's behavior across the buyer journey. It is clear that some of the most fundamental data points to understand -- knowing how the omnichannel customer is and what their interests are within the four walls of the store/restaurant -- is still not being achieved.
EKN Research surveyed 60 retail and restaurant executives to provide retailers and QSRs a better view of the current lay-of-the-land with in-store Wi-Fi analytics.
In this report, you'll learn how to:
Learn how to harness the power of location analytics from your existing Wi-Fi
Best practices for digitizing your store and pursuing operational excellence