Webinar Replay: Digitizing the Physical Store - Where and When to Invest

How do you bring technology in-store?


By the end of 2016, digital is expected to influence nearly half of all retail sales in the United States. As brick-and-mortar retailers push to compete with their online-first peers, the need to define an omni-channel engagement strategy comes into focus.

Before doing that however, many retailers are missing the foundational metrics to understand which campaigns influence the path to purchase regardless of channel. 

In the webinar, you'll learn:

  • Which in-store technologies have seen success and why
  • How analytics are playing a role in transforming the physical store
  • The biggest opportunities for retailers and which shiny objects to avoid

Watch the Webinar Replay Now

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Database

Expand Customer Database

Increase email capture and enrich database with customer demographics
Attribution

Measure Online-Offline Attribution

Directly attribute digital marketing campaigns with in-store visits
Behavior

Capture Customer Behavior

Understand customer identity and behavior in-store, regardless of purchase
Personalization

Create Personalized Experiences

Leverage customer analytics to create authentic and engaging experiences

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Whitepaper

Learn how to harness the power of location analytics from your existing Wi-Fi

Webinar

Best practices for digitizing your store and pursuing operational excellence