By the end of 2016, digital is expected to influence nearly half of all retail sales in the United States. As brick-and-mortar retailers push to compete with their online-first peers, the need to define an omni-channel engagement strategy comes into focus.
Before doing that however, many retailers are missing the foundational metrics to understand which campaigns influence the path to purchase regardless of channel.
In the webinar, you'll learn:
Learn how to harness the power of location analytics from your existing Wi-Fi
Best practices for digitizing your store and pursuing operational excellence