Brick-and-mortar retailers can increase store performance by connecting with customers and prospects as they move through the offline marketing funnel. By understanding the various funnel stages and the triggers between them, operations teams can be highly prescriptive in the actions they take to connect with customers the right way at the right time.
In fact, location analytics and other offline measurement tools can help store managers determine how and when they should intervene for maximum effectiveness.
In this whitepaper, you'll learn:
It's not just about in-store conversion anymore. Download this guide to understand the various stages of the offline funnel and how to apply highly targeted actions to better win and serve retail customers in your locations.
Learn how to harness the power of location analytics from your existing Wi-Fi
Best practices for digitizing your store and pursuing operational excellence