Euclid White Paper

A Guide to the Offline Marketing Funnel for Brick-and-Mortar Businesses


Measuring customer behavior in the physical world

Brick-and-mortar retailers can increase store performance by connecting with customers and prospects as they move through the offline marketing funnel. By understanding the various funnel stages and the triggers between them, operations teams can be highly prescriptive in the actions they take to connect with customers the right way at the right time.

In fact, location analytics and other offline measurement tools can help store managers determine how and when they should intervene for maximum effectiveness.

Download this white paper to learn about:

  • Why it's not just about in-store conversion anymore
  • The various stages of the offline funnel
  • How to apply highly targeted actions to better win and serve retail customers in your locations

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Database

Expand Customer Database

Increase email capture and enrich database with customer demographics
Attribution

Measure Online-Offline Attribution

Directly attribute digital marketing campaigns with in-store visits
Behavior

Capture Customer Behavior

Understand customer identity and behavior in-store, regardless of purchase
Personalization

Create Personalized Experiences

Leverage customer analytics to create authentic and engaging experiences

Capturing and analyzing billions of measurements everyday

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