There's an old saying: "half the money I spend on advertising is wasted; the trouble is I don't know which half."
Customers today have more options, and are spending less time in physical stores. To stem that tide, it's important store managers know exactly what brings people in, what makes them stay and what makes them buy.
One of the most effective ways to get that information is through A/B or split testing. This is a simple way to test one marketing or operational approach against another, and determine which produces better results. A/B testing has been popular in the online world for a long time, where it is used to test everything from website designs to different offers.
Think A/B testing is only for online marketing? Think again. Download this how-to guide and learn how you can get granular about evaluating your in-store activities.
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