Omni-channel promises a dream scenario for retailers and other brick-and-mortar businesses where a shopper can buy any item at any time of day or channel with consistency. The road to omni-channel is long and requires that retailers, quick service restaurants and other businesses with physical store locations retool themselves to cater to this new mobile consumer.
As part of this transformation, businesses are faced with many in-store technology options, including Wi-Fi and BLE beacons. Wi-Fi as an indoor location technology – and in particular as an analytics technology – has a promising future to deliver personalized in-store experiences, services and applications.
This informative white paper written by ABI Research addresses the following topics about in-store Wi-Fi:
Learn how to harness the power of location analytics from your existing Wi-Fi
Best practices for digitizing your store and pursuing operational excellence