Euclid White Paper

Euclid Whitepaper

Wi-Fi: The Omni-channel Bridge Between the Online and Offline Worlds


Omni-channel promises a dream scenario for retailers and other brick-and-mortar businesses where a shopper can buy any item at any time of day or channel with consistency.  The road to omni-channel is long and requires that retailers, quick service restaurants and other businesses with physical store locations retool themselves to cater to this new mobile consumer. 

As part of this transformation, businesses are faced with many in-store technology options, including Wi-Fi and BLE beacons. Wi-Fi as an indoor location technology – and in particular as an analytics technology – has a promising future to deliver personalized in-store experiences, services and applications.

This informative white paper written by ABI Research addresses the following topics about in-store Wi-Fi:

  • In-store technology options and how Wi-Fi is the best strategy to rapidly achieve omni-channel nirvana
  • New Wi-Fi enabled in-store services and analytics
  • How Wi-Fi will bridge the online and offline worlds
  • Market adoption of Wi-Fi and location based applications across key verticals
  • Future proofing your Wi-Fi investments

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Database

Expand Customer Database

Increase email capture and enrich database with customer demographics
Attribution

Measure Online-Offline Attribution

Directly attribute digital marketing campaigns with in-store visits
Behavior

Capture Customer Behavior

Understand customer identity and behavior in-store, regardless of purchase
Personalization

Create Personalized Experiences

Leverage customer analytics to create authentic and engaging experiences

Capturing and analyzing billions of measurements everyday

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